Reed, Connor
![](https://geography.utk.edu/wp-content/uploads/2023/10/Connor_Reed.800x1200.webp)
Online
Connor Reed
PhD Student
My work combines geographic data, location analysis, and modeling to equip retailers with powerful insights to drive growth and select the best locations. I am a geographer and a storyteller with expertise in econometric modeling, mobile data insights, GIS, and site research. Throughout my career, I have collaborated with teams in data science, real estate, and marketing to solve geographic problems and design winning location strategies.